Marketing Across Cultures by Fons Trompenaars, Peter Woolliams

Marketing Across Cultures



Download Marketing Across Cultures




Marketing Across Cultures Fons Trompenaars, Peter Woolliams
Language: English
Page: 354
Format: chm
ISBN: 1841124710, 9781841124711
Publisher: Capstone

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

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